Performance-based customer acquisition

Stop paying for marketing.
Start paying for qualified customers.

We build and manage the campaign, qualify each opportunity, and deliver leads, booked appointments, or live transfers directly to your sales team.

Apply for your market Explore the platform
No monthly management fee Criteria set before launch Volume matched to capacity
Qualified leadDelivered to CRM
Appointment bookedThursday · 2:30 PM
Live transferConnected · 01:24
Acquisition Command Center
Live data
Portfolio overview

Qualified customer acquisition

3 delivery models active
Total delivered today 48 +18% vs. last 7 days
Qualified leads 21 CRM or webhook delivery
Appointments booked 14 Confirmed on calendar
Live transfers 13 Warm handoffs to sales
Qualified opportunity deliveryOne campaign engine, three ways to reach your sales team
Capacity optimized
Qualification rules active Delivery matched to capacity Illustrative campaign data
One accountable system from demand to delivery
Qualified by design
Delivered in real time
Integrated with your stack
Scaled to your capacity
The acquisition operating system

From first click to live conversation.
One accountable system.

Most vendors hand you a spreadsheet and call it a result. We manage the full path from demand generation through qualification, routing, and delivery.

01

Demand engineered around your economics

Campaign strategy, creative, targeting, and optimization start with your close rate, customer value, and qualification thresholds.

02

Qualification that happens before your team engages

Intent, fit, geography, thresholds, and exclusions are confirmed against rules you approve before launch.

03

Real-time routing with operational control

Set hours, concurrency, caps, buyer priority, and fallback logic without overloading your floor.

04

Delivered wherever your team already works

Phone, SIP, CRM, webhook, calendar, or custom routing. Your process stays yours.

05

Every result visible, measurable, and reviewable

Track calls, qualification details, delivery outcomes, campaign pacing, and buyer performance in one place.

Choose the outcome

One engine. Three ways to receive opportunity.

Use the delivery model that matches your sales motion. Qualification criteria, availability, and billing rules are defined by campaign.

Real-time intent

Put qualified consumers directly in front of available closers.

We qualify the prospect, confirm your required criteria, then connect the call to your team while intent is active.

  • Qualification completed before transfer
  • Operating hours, concurrency, and daily caps
  • Call-level reporting and agreed conversion rules
Build a live-transfer campaign
How the system works

Your team handles the sale.
We handle everything before it.

SimpleCustomers is not a list broker. We build and operate the acquisition infrastructure that creates qualified sales opportunities at controlled volume.

Design my campaign
  1. 01

    Define the qualified customer

    We lock in geography, product fit, intent, thresholds, exclusions, delivery method, and billable event before launch.

  2. 02

    Engineer the acquisition system

    Our team builds the campaigns, creative, tracking, qualification flow, routing logic, and delivery integrations.

  3. 03

    Generate and qualify demand

    Prospects are engaged and screened against the agreed rules before they ever reach your sales team.

  4. 04

    Deliver directly into your workflow

    Receive the opportunity by live transfer, CRM record, webhook, SIP connection, or booked calendar appointment.

  5. 05

    Measure, refine, and scale

    We monitor delivery quality, buyer feedback, capacity, and unit economics before increasing volume.

A better commercial model

Pay for outcomes, not ambiguity.

Traditional marketing shifts every operational risk onto you. SimpleCustomers aligns acquisition cost with a clearly defined result.

Traditional modelYou absorb the risk
Monthly agency retainer×
Ad spend before qualification×
Raw data your team must chase×
Unclear quality standards×
Volume disconnected from capacity×
SimpleCustomersBuilt around the outcome
Performance-based acquisition
Qualification rules agreed upfront
Ready-to-work opportunities
Call-level or record-level visibility
Hours, pacing, caps, and concurrency
Current market focus

Qualification built around the economics of your industry.

Programs are approved based on demand, compliance, target criteria, unit economics, and your ability to handle volume.

Live transfer focused

Debt Relief

Qualification around unsecured debt amount, debt type, consumer intent, geography, and rep availability.

Debt criteriaIntent screeningReal-time routing
Data and eligibility

Consumer Lending

Programs structured around product fit, intent, geography, and agreed financial qualification criteria.

Product fitQualification dataCRM delivery
Lead or appointment

Life Insurance

Target by product, age range, geography, intent, and agent capacity, then deliver in the format your team closes best.

Audience filtersIntent screeningCapacity controls
By market approval

Custom Programs

Selected high-value markets can be evaluated for qualified lead, appointment, or transfer programs.

Custom criteriaMarket validationFlexible delivery
Built on proven conversational infrastructure

Acquisition technology designed for real operating volume.

SimpleCustomers is built by the team behind SimpleTalk, combining demand generation, AI qualification, telephony, routing, and sales automation into one performance system.

Explore SimpleTalk
2.5M+AI calls handled monthly across our infrastructure
100K+Appointments booked through our systems
24/7Always-on qualification and delivery capability
OneAccountable system from demand to result
Model the economics

Know what a qualified opportunity can be worth before you scale.

Use your own close rate and customer value to model the potential economics of a performance-based campaign.

This is an illustrative model, not a guarantee of performance.
Modeled revenue$80,000Based on the inputs above
Campaign spend$12,500
New customers20
Modeled ROAS6.40x
Common questions

Clear terms before the first opportunity is delivered.

Every market operates differently. Your campaign agreement defines qualification, pricing, delivery, disputes, and capacity.

Ask about your market
How do you define a qualified result?

Before launch, we document the required criteria, exclusions, delivery event, and validation rules. A result is billable only under the terms established for that campaign.

Do you charge a monthly management fee?

Our standard performance model does not include a separate monthly marketing management fee. Pricing is tied to the agreed qualified lead, appointment, or transfer.

Are leads and calls exclusive?

Exclusivity depends on the program and is defined before launch. Live transfers are routed to one available buyer at a time. If that buyer does not answer, the call may be routed elsewhere.

How are opportunities delivered?

Depending on the campaign, delivery can be made by direct phone transfer, CRM record, webhook, SIP connection, or calendar appointment.

Can we control the volume?

Yes. Programs can use operating hours, daily caps, concurrent call limits, purchased volume, and pacing rules so delivery matches your team's capacity.

What happens if a result does not meet the agreed criteria?

The campaign agreement defines the review and credit process. Call-based programs can also include call-level reporting and recordings where legally permitted.

Apply for your market

Tell us what a qualified customer looks like.

We will review your market, economics, qualification criteria, and sales capacity to determine the right delivery model.

01

Define the opportunityProduct, geography, thresholds, and exclusions.

02

Confirm your capacityReps, hours, concurrency, and daily volume.

03

Review the economicsClose rate, customer value, and delivery model.

SCAI→

Built around your operating reality.
We do not force every market into the same campaign template.